The most anticipated event of the year
This year, the official Black Friday date falls on Friday, 27 November 2026.
Can't wait? All year long we offer great deals and dedicated discount codes. Stay up to date and take advantage of them!
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FAQ BF26
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What is Black Friday?
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When is Black Friday 2026?
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How long does Black Friday 2026 last?
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What can I buy during Black Friday 2026?
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What are the origins of Black Friday?
The term Black Friday originated in the United States and was first used in the 1960s. The expression was coined in Philadelphia to describe the heavy road traffic that built up on the Friday after Thanksgiving, marking the start of the Christmas holiday season.
But why is it called Black Friday? Black was the colour used by merchants to record cash income, which from that special Friday each year began to rise all the way through to Christmas Day.
There are also alternative theories about the origins of Black Friday. A lesser-known one links it to Black Tuesday in 1929, when the Wall Street crash marked the beginning of a dramatic financial crisis. It is said that in the 1960s, merchants offered discounts so steep they risked a symbolic "loss", much like what happened on the stock market in '29!
Others link Black Friday to the post-war period, when the American economy was beginning to recover and retailers launched discounts to encourage consumers to spend. This boost to consumption became a tradition right around the Thanksgiving period.
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